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The 3D animation fad is rapidly spreading! Not only is it used in movies, digital marketing materials are steering towards that direction too – ad campaigns, branding, product launches and demos, educational tutorials, you name it! So, what triggered the 3D animation trend to pick up so quickly?
Also known as CGI, 3D animation uses illustrated images to create animated frames. How is it different from regular 2D animation or other types of graphics? One word – realistic. 3D animation delivers a more intense result with more depth, which is the secret weapon to making graphics look more life-like.
To produce an attractive 3D animation, the animator usually starts off with just one image and slowly combines an arrangement of still images with different emotions or gestures. The outcome of this entire process produces a unique deception of motion through a three dimensional space.
3D animation, like a true friend, has your back when it comes to making a good and lasting impression. What are the advantages of adopting 3D animation to your digital marketing materials?
If everyone is doing it, it must be making some kind of impact, right? Here are reasons why 3D animation plays an important role.
Nobody has time to absorb big chunks of text. 3D animation is a great way to visualise products or services as it is easier to understand. With attention spans reducing by the second, people would rather watch a video that runs for less than 30 seconds instead of taking more than a minute to read pieces of information.
Animated clips have proven to be rather successful because it gives the target audience a pleasant entertainment experience. To achieve that, animators can play around and experiment with new concepts, bringing innovative ideas to the market.
3D animation instantly injects a competitive edge to brands because it radiates creativity and uniqueness, as compared to a stagnant image.
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